Marcus Taylor of Econsultancy writes about “thin content” or pages which have just a few sentences of content and not a lot of depth, which have a high bounce rate and small amount of time spent on each page. Thin content risks getting a low search engine ranking for being low value content.
Marcus talks about an empty product page in a large catalog, but many times, curated content can be mistaken for “thin content” if it just contents a snippet. Marcus suggests a couple of ideas on how to circumvent this issue including redirecting to a “thicker” page:
One interesting option, which I’ve seen used by several property aggregator services is to redirect people to the next best result i.e. rather than showing me an empty page with 0 property listings in street X, send me to the page on street Y 200 meters away.
With curated content, you can’t necessarily redirect to another piece of content like a product results page. Instead the solution lies its in annotating your content better and adding value so the content is not as thin. It’s good from an SEO standpoint and good from a ethical standpoint as well.
Here are some ideas and templates for curation annotation.
Read original article at Econsultancy…