Understanding your customers is perhaps the most important factor in your content marketing strategy. Without knowing consumers’ goals and interests, it’s difficult to publish engaging content. In order to stay relevant and provide high quality information to your audience, you need to keep up with the ever-changing world of marketing. Morgan Vawter at iMedia Connection provides us with four important buyer trends. The first?
Personalized content curation and consumption
This reorganization and repackaging of the web’s growing content is an example of the consumer’s desire for personalized experiences. Consumers are no longer reliant on brands or news outlets to satiate their intellectual curiosities. Instead, we are seeing the rise of user-centric platforms that discover, reformat, and organize a myriad of digital content outlets.
Content curation is an excellent way to provide personalized content for readers and allows you to become an all-encompassing source of information on your topic. Curating from a diverse sources provides additional value for your audience where they can find various perspectives and types of information in one single location.
Read original article at iMedia Connection…