Is Your Content Truly Original?

Coming up with unique created content can be difficult for marketers – and the need to constantly publish original thought leadership pieces can be paralyzing. If you’re looking to step up your game in the originality department, Michele Linn at Content Marketing Institute has some tips.

Think about your passions: 

While your audience should certainly be front and center, there is a lot to be said for keeping some focus on your passions, as well. We can all discern which authors are truly interested in what they are writing about and which ones are just creating content to “check a box” in their marketing strategy.

Although you should create content with readers in mind, if you only focus on your audience, what’s differentiating you from your competitors? When you imbue your own interests and thoughts into content, it adds a unique perspective and creates additional value for readers. 

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