When the term “viral content” comes to mind, we often think of content gaining popularity at a rapid speed. However, there are other ways for content to go viral, and that can be over a long, extended period of time. This type of content is evergreen, educational and long-form. Jeff Bullas offers some reasons why this type of content is important:
- It builds inbound links organically as people link from their websites and blogs to the “resource”. Shorter posts typically aren’t linked to as much but are read, discarded and forgotten
- It positions you as an authority. An in depth article tells your reader you know what you are talking about
- It builds online trust and credibility
Read more for specific examples of blog posts that have gained popularity over time. Also, check out our tactics planner for other tips about content marketing strategy.
Read original article at Jeffbullas’s Blog…