Innovation and the future of the ad agency | Mike Parsons

But we now work with a new media framework: Paid, Earned and Own media. The explosion of services like Blogger, MySpace, Facebook and Twitter over last years has reduced barriers to engagement and interaction between consumers and brands. For better or worse, CMO’s find themselves with no option but to re-invent their marketing department and even their own roles. Now they curate a delicate balance between conversation and persuasion. And this is the pressure point where agencies should be coming to the aid of clients.
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