Infographic: Content Marketing in 2014

The Oracle Eloqua Community recently launched their report, The State of Content Marketing in 2014. The report provides an overview of content marketing practices and strategy insights that today’s marketers are implementing. This infographic is composed of the most compelling take aways from the study. Here’s some of the information illustrated by the infographic:

  • 29 percent of companies are producing multiple assets per week

  • 60 percent of marketers repurpose content two to five times

  • 54 percent of marketers are sharing useful content (whether it’s theirs or someone else’s)

Producing multiple pieces of fresh content every week (whether created or curated), repurposing content to get the most mileage out of it and sharing valuable content that readers can take actionable insights from are all best practices in content marketing. Implementing these practices into your current content strategy can drive engagement and a higher quality of leads.


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