Influential Marketing Blog: 10 Insights From The 2010 Corporate Social Media Summit

Content Creation. Often the place where brands start when it comes to thinking about social media, creating branded content is just one piece of a complex puzzle. Still, having content created by a brand can be a great way to get consumer engagement and done right can help to position a brand and have a broader impact on awareness, consideration and even purchase behaviour. The first idea mentioned in this category of content creation was along the lines of content curation – something I have written often about. Curation means taking content from across the web and bringing it together to position your brand as the one who sits above all of it.
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