Increase Your Content ROI in 2014

In this original article on Forbes, Jayson DeMers does a great job of laying out the importance of a content marketing staple – the editorial calendar.

 

Building your editorial calendar goes hand in hand with creating an effective content marketing strategy. It’s an output and a tool that keeps you organized. 

An editorial calendar is a fundamental organizational tool that all content marketers need to utilize for success. Without it, it can be very difficult to track what topics are being published on, who is writing what, which dates are articles being posted, what the campaign goals are, etc. Especially for large organizations with many contributors, an editorial calendar is a must have. Check out the original article for more information on how to map out your organization’s editorial process.

Read original article at Forbes.com…