Many marketers invest a lot of time and resources into the promotion of content, whether that is through social media, native advertising or influencer marketer. But, they may be forgetting to optimize for sharing — a quick and easy way to amplify content. Rebecca Watson offers up four quick tips for proper optimization, such as using share counters.
Websites with counters see an average boost of 8 to 20 percent in sharing volume within one month, according to our data. Visual indicators of sharing volume add credibility and affirm the popularity of the content. Digital consumers, like it or not, follow the herd, paying more attention to content with higher shares.”
This is a great checklist to consult and ensure your content is ready for sharing.
Check out our Content Marketing Tactics Planner for more tips to boost your content strategy.
Read original article at contentmarketinginstitute.com…