In Defense of Content Curation

ScribeWise authors a post in defense of content curation.  Many detractors say that curation is not equal to thought leadership, or that it should not be a replacement for created content.  While most curators would agree with these criticisms, ScribeWise astutely highlights that these types of criticisms have little purpose:

Whether it’s overrated or underrated is like arguing about whether a ballplayer is rated appropriately – a lot of fun but ultimately pointless. The question is, is it worth your while? Does it help your business create a connection with prospects and clients? I say Yes. Is it an invaluable service? No. Should it be construed as Thought Leadership? No.

Read original article at Scribewise…