IBM Uses Content Curation for Internal Communications

In the past, internal messaging and communications within large enterprises tended to be pushed from from the C suite to the cubes and the employees. Missions are proclaimed. Messages are delivered. Employees and partners are fed the party line. Today, there is more emphasis on collaboration, and that requires bottoms-up and side-to-side communications. IBM sees content curation as a way to promote that internal collaboration, not simply as a tool to build thought leadership, boost traffic, generate leads or answer questions from potential customers. 

Read original article at Forbes.com…