HuffPo at 5: attracting millions of readers and cash | Media News

Nevertheless, while HuffPo has made advances in original reporting, it still relies largely on commentary and aggregation for attention.

“We’ll always curate news in addition to having our own original content because that’s the way the Internet works,” Lerer says. “That’s the model. If you don’t link and if you don’t get linked to, then I think it’s an impossible model.”

Though some sites are adopting or considering pay walls (the Times says it will begin metering traffic next year), the Huffington Post has thoroughly embraced web culture.
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