The number one content marketing objective for companies is to drive sales and leads, as shown in our research. Sales teams often use content created by marketers to nurture opportunities as they make their way through the sales funnel. However, this collaboration between sales and marketing can sometimes be affected by lack of time, unawareness, or a disorganized content database. In this article, by Jenna Hanington, the author discusses five steps to overcome these issues and develop an effective content library that both teams will love. First step? Understand what sales needs.
It’s incredibly difficult to set up a system for sales without their input. Start by meeting with a few of your sales managers or top performers to learn more about what they’d like to see in a content library.”
Working together under the same principles is essential to achieving greater results. Check out the rest of this article to find out how to improve this collaboration. If you are interested in learning more about content marketing engagement, check out our eBook, 4 Steps to Content Marketing Engagement.
Read original article at Social Media Strategy…