The importance of effective SEO just keeps increasing in the marketing world. More marketers find themselves fighting harder for the top spot when it comes to search engine results. And as Neal Schaffer has shown, embracing social media is not only a great way to promote your content and get your brand more visibility—it can boost your page rank too.
Stoney deGeyter offers some additional insight about amplifying your SEO in a recent blog post. Stoney mentions the importance of preparing beforehand and knowing what your content strategy is. He advises:
... the important thing here is to have an ...