This article interviews a number of content and content curation thought leaders to get their tips to success when curating content. Brian, the author, chats with Joe Pulizzi from Content Marketing Institute, and mentions how “curation should be part of every content marketing strategy” which we, here at Curata, agree with. Brian also interviewed folks known for their curation expertise including HubSpot, Monetate, ExactTarget and our own CEO, Pawan Deshpande.
Kyle Lacy, at ExactTarget has a great point when thinking about curation.
In a world where millions of pieces of content are being shared, it’s crucial to use email to send the right content to the right people at the right time.
How do you think about your own curation programs? What’s the right frequency for you? We’d love to hear! Please share your tips in the commenting area below.
Read original article at demandgenreport.com…