How to Share Your Brand’s Journey Through Storytelling

As content marketers, we aim to entertain our audience with engaging content. This is even more prominent when it comes to using social media to share your story. Social media allows companies to document and promote their brand’s journey. Using storytelling as a content marketing tactic is a powerful way to provide attention-grabbing content that your audience will relate to and enjoy. In this piece, Upasna Kakroo shares five key tips when using storytelling in your social media marketing strategy. First tip? Tell local stories.

With powerful social media reach (1 in 7 people in the world are on Facebook) and democratization of the narrative, our online activities are propelling the shared economy to give us services that came from the computer and became real. “

In the world of content marketing, storytelling is without a doubt a trending technique. Begin your story by following the rest of these key tips. Want more ways to improve your content marketing strategy? Download our eBook, 2015 Content Marketing Tactics & Technology Planner.

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