There are multiple different ways to do content marketing. Some companies choose to strictly focus on written content, while others believe visual content is much more engaging. As far as visual content goes, it has proven to be a powerful tool used to better engage consumers. In fact, research shows that over 90% of the information transmitted to the brain is visual. In this piece, Ann Smarty provides a seven step guide for incorporating visuals into your content marketing strategy. First step? Create a list of possible visual content.
The first step is where so many people fall flat. Coming up with visual content ideas can be difficult, and you might feel like some aren’t up to scratch. We are going to put aside any critical thoughts you may have, and just brainstorm. Anything goes on the list, no matter how silly you may find it.”
Not sure how to implement visual content? Follow the rest of these steps to learn more. Make sure you are covering all of the bases by downloading our eBook, 4 Steps to Content Marketing Enlightenment.
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