How to Optimize Content for Social Media Success

Are you tasked with finding new ways to create content but also managing your company’s social media platforms at the same time? If so, you may feel pressed for time, and a great solution is to repurpose your content for social media so that you appeal to all of your audiences. Rebecca Livermore, from Social Media Examiner, provides a step-by-step guide on how to repurpose blog content for social media. Before you start, she suggests reworking the original piece of content by making an outline and highlighting the main points.

Highlight content that can be easily made into one-liners. Quotes and statistics are great snippets to use for one-liners. Sometimes you’ll be able to use a direct quote. In other instances, the quotes will need to be reworked. But any small bits of information can be turned into content for at least one social media platform.”

Livermore walks through some of the popular social media platforms and how you can repurpose content to cater to each. Not only will this process save you and your content marketing team time, it will allow your audience to see your content in ways other than a long-form blog post. Be sure to check out all of her tips to begin the process

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