Lee Odden, CEO at TopRank Online Marketing, gives us five ways to grow blog communities and increase readership. To start, content on your blog must be brand relevant and topic-specific, but it takes a lot more than that to keep readers coming back for more. Lee continues with great advice:
It’s not about you, it’s about them. Empathize with whatever market or audience you’re after. Put yourself in their shoes when thinking of topics, pain points and goals. Write about the journey to solving those problems. Think about what your readers care about in the context of what you’re trying to communicate.
In addition to focusing on your readers, make sure content is engaging and provides value that they’re able to put into action. Remember that the quality, not quantity, of content you publish is what really counts. Distributing content to multiple channels can also help you reach a wider target audience. Use newsletters, blogs, social media, etc. to get the most mileage out of the content you publish.
Be sure to check out the rest of Lee’s tips on growing your readership.
Read original article at Online Marketing Blog…