Do you, like so many marketers, worship at the alter of The New? Perhaps the new motto for content marketers should be “Reduce, Reuse, Recycle”. There are real gems in your blog archives!
As Robert van Tongeren explains on Smart Blogger:
Most bloggers are so focused on delivering new ideas that they neglect to help their readers discover the old ones, and many of those oldies are still relevant today. Many of them just haven’t been discovered by your newer followers yet.
How can you repurpose your content for a brand new audience?
Showcase your best work. What are your most popular posts? Take a peek in Google Analytics and use the stats to create a “Start Here” or “Best Of” page to guide new visitors to your most valuable content.
Give your old posts a makeover. Turn one of your best blogs into a video, podcast, infographic, or slideshow. Curata did just this with one of our most popular posts, giving readers the option to listen to an audio recording.
Repost an older entry…with a new lick of paint. You can re-use your evergreen content. Update information, add new images or fresh examples, or include a case study, then change the publication date.
For more ideas on how to repurpose your older blog posts, check out the complete article on Smart Blogger.
Read the source article at Smart Blogger