How to Feed the Social Media Content Beast? Layers

Lee Odden shares a few tips on how to create sufficient content for your marketing programs using a framework he calls “layers”.  He shares a few ways to do this, among which is curation:

Doing more with less is the “MO” for most marketing departments, and with the increasing complexity of the search, social, and mobile web, many marketers are challenged to be efficient and effective.

Read original article at ClickZ…