Bruce Clay runs an experiment where curates content using the following three variants:
- Curated links with auto-generated summaries
- Curated links with 200+ word annotations written by the human curator, referred to from here as editorialized curation
- An excerpt of the original traditional post and curated links with editorialized curation
He then analytically measures the search ranking for content of each of these types and suggests some best practices on how to curate content to maximize your SEO and not get penalized for duplicate content.
It’s rare but welcome approach to looking at how content should be curated be quantitatively measuring SEO perform. We won’t tell you which variant did the best and what his recommendations are, but you can read them below.
Read original article at BruceClay…