How to Curate Content for Your Particular Needs | OpenView Labs

Com­pa­nies that are focused on deliv­er­ing on a sub­stan­tive con­tent mar­ket­ing strat­egy rely heav­ily on con­tent curation.

Their ded­i­ca­tion pro­vides a return in a num­ber of ways. Typ­i­cally, the con­tent they farm can be reis­sued with some minor addi­tions on a com­pany blog or site. And rel­a­tive to the invest­ment, this is a…
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