How to Captivate Your Audience with Visual Content

When it comes to social media, standing out can be nearly impossible. Nonetheless, research shows it is still one of the most effective ways to drive traffic to original content. With social media feeds updating every second, it is crucial for marketers to captivate their audience’s attention quickly and effectively. How can you achieve this? One option is through visual content. In this article, Ann Smarty suggests seven tips to increase engagement through visual content. Her first tip is to create animated GIFs.

Animated GIFs expand your marketing channels and increase the chances of your content going viral on Tumblr and Reddit. And from there, content is often picked up by major publications and blogs.”

Whether you are looking to entertain your audience or increase engagement, visual content is sure to do the trick. Check out the rest of these tips to find out more. For more tactics to improve your content marketing strategy, download our eBook, 2015 Content Marketing Tactics & Technology Planner

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