How to Beat the Competition With PPC

PPC is big bucks these days: nearly 60% of respondents to Hanapin Marketing’s State of PPC 2016 study spent over a million dollars on pay-per-click (PPC) marketing.

However, it’s not uncommon for some marketers to have a PPC campaign all set up, excited for the influx of leads to eventuate—only to become frustrated that PPC isn’t living up to what it promised. Then we’re stuck trying to figure out what went wrong.

A little digging into the data shows a simple truth about PPC: it’s much more complicated than it looks at first glance—and the competition is fierce.

All hope is not lost. At Marketing Insider Group Rohan Ayyar details several different methods to give yourself an advantage, including:

  1. How to prevent click fraud.
  2. Using dynamic ads to boost your quality score.
  3. Connecting ads to calls.

Using these three simple ideas in a PPC campaign can boost results significantly.

Something else that can help refine your efforts is seeing what other companies are doing. This content marketing tactics and technology planner contains survey data from hundreds of marketers to see what they’re doing. The rest of Rohan’s post goes into greater depth with two more methods to boost your PPC effectiveness in the story below.

Read original article at Marketing Insider Group…