How to Beat the Competition With PPC

PPC is big bucks these days: nearly 60% of respondents to Hanapin Marketing’s State of PPC 2016 study spent over a million dollars on pay-per-click (PPC) marketing.

However, it's not uncommon for some marketers to have a PPC campaign all set up, excited for the influx of leads to eventuate—only to become frustrated that PPC isn't living up to what it promised. Then we're stuck trying to figure out what went wrong.

A little digging into the data shows a simple truth about PPC: it's much more complicated than it looks at first glance ...

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