How to Balance Created and Curated Content

Fifty-five percent of the marketers we surveyed said curation has helped improve thought leadership, while 63% said it has helped boost brand visibility. Finding a balance of content creation and content curation can be extremely valuable for your company. As our Content Marketing Tactics and Technology Planner states, top marketers use 65% created content, 25% curated content, and 10% of syndicated content from third party sources. In this article, Julia McCoy provides four benefits that result from content curation. One of these benefits is cost-efficiency.

Both curation and creation can support your everyday marketing goals, allowing you to support the growth of your small business. The key is to maintain a solid balance between the percentage of curated content and original content that you publish on your website.”

To find out what the other three benefits are and to receive tips on how to optimize your content curation strategy, check out McCoy’s full article. Read our eBook, The Ultimate Guide to Content Curation, for 80+ pages on content curation.

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