On average, 49 percent of companies currently use marketing automation according to emailmonday.
Marketing automation has been a buzzword for years. And yet, many people still associate the practice with canned, intrusive messages.
According to Sprout Social, the two most common behaviors that cause consumers to unfollow brands are those that are perceived as spammy or annoying.
Digital strategist and Sprout blog contributor Jenn Chen offers one example of where social media automation can go wrong:
Automatic Direct Messages in Twitter are often frowned upon because they make you look like you don’t care about your followers. They sound like generic marketing messages that could be directed at anyone. There’s no personalization and customers are savvy enough today to tell.
Automated tactics can sabotage your marketing strategy. But they can also streamline your processes, shorten your to-do list, and delight your audience. Follow these tips for using marketing automation the right way.
- Schedule social media posts for optimum engagement. There are many platforms that allow you to post based on when your audience is most active online.
- Set up RSS feeds to automatically share your content, and/or content from a valuable resource, with your audience.
- Automate reports to pull stats weekly or monthly. This saves time in assembling a report, allowing you to spend more time analyzing the data.
- Add a personal touch to your posts. Posting the titles of each article you share with a link and hashtag over and over can get boring.
For more on how to do social media automation effectively, check out the rest of Chen’s thoughts below.
Read the source article at Social Media Management Software