How Relevant is Mobile Content for B2B Content Marketers?

There is little question that mobile content and location-based offers are effective for business-to-consumer brands. What isn’t yet so clear is whether mobile content has equal relevance for business-to-business content marketing. One indicator is the percentage of visitors a B2B site gets from mobile devices. Check yours. You might find the percentage of such traffic is quite low.

For a B2B content marketer, that likely reinforces the notion that people are using B2B content in a different way than B2C content. They are working, so look for work content at work, which means a PC is the device being used, not a mobile. 

Read original article at Digiday…