How Enterprises Can Use Ken Burns Documentary Rules for Content Curation

In determining whether to curate content, business-to-business marketers should ask themselves whether information already exist in my organization. They need to ask whether they could make this information richer or better by using information outside of their organizations. They also must ask whether they can get better, richer information from either inside or outside their organizations. When the answer is “yes,” content curation is required. 

Read original article at Target…