How Content Curation can Help Brands Build Authority

An op-ed in the Guardian discusses how content curation can help improve a brand’s trust and authority, but is often viewed with mistrust:

Content curation is sometimes viewed with suspicion by prudent brand managers — and with good reason; any piece of content authored by a third-party that is republished by a brand has the potential to start all matter of headaches for the legal team. 

The article also covers a few case studies such as Intel’s IQ site.

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