In this case study, MarketingSherpa explores how an end-user experience management software company, Aternity, established trust with their audience, garnered relationships within their industry while promoting their own brand, through the launch of a content curation campaign. Read on to see how your company can excel in building such relationships through this content marketing strategy.
Donna Parent, the VP of Marketing, there talks about her objectives:
“It’s not about promoting Aternity. It’s not about promoting our product or our solution. It’s about distributing highly relevant content to the community in the way they want it delivered to them”
The full case study is available at MarketingSherpa’s site.
Read original article at Marketing Research…