Joe Pulizzi, founder of the Content Marketing Institute, asks us a basic question that can sometimes generate a convoluted answer: “Who is your audience?” If the answer is multiple audiences, it’s time to reevaluate your content marketing strategy. Pulizzi says it’s essential that you focus on your core audience, and to do this you need to ask your content marketing team four key questions: Who? Why? Outcome? Replacement factor?
Many times, branded content initiatives start with a singular audience focus but expand over time to multiple audiences. If that is the case, start with your poor-performing initiatives first. This fix may be that you focus on your core audience, and use another platform or initiative to communicate with your secondary audience.”
Asking yourself this question can help make a significant difference in achieving your marketing goals and avoiding the creation of a content marketing death potion.
Read original article at contentmarketinginstitute.com…
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