Here’s Why Guest Blogging Is a Win-Win Situation

Our business blogging study revealed that the best content marketers source 24% of their blog posts from external contributors, and 56% of externally sourced blog posts are from non-paid, guest bloggers. Guest blogs are beneficial for both the guest author and the site on which the article is posted. For the guest blogger, writing a guest post provides the opportunity to build their audience and gain visibility. The website publishing the guest blog post is able to save time and provide their audience with new content. In this article, Eric Enge provides the first steps to building a content marketing strategy, including guest blogging.

Content marketing can help build your visibility in many ways. The basic concept is to create content that people are going to want to share with others (via social media and other means).”

To learn more about establishing a content marketing strategy, read Enge’s full article. In addition, take a look at our eBook, Business Blogging Secrets Revealed to learn more about guest blogging.

Read original article at Search Engine Land…

  • Narrative Content

    Absolutely, guest blogging is essential, not just for gaining visibility but for boosting SEO to your own website – as guest bloggers should be able to include at least one link to their site within their author profile. In this way, guest blogging is a core component of backlinking.

    This article talks about the importance of blogging on your website – http://narrativemarketing.com.au/blog/why-storytelling-in-marketing/ – the same principals apply to guest blogging, as each post is a page that includes a link back to your site. Those links are counted and followed by Google and other page crawlers, and help to build a strong credible profile for your website to increase its ranking in search results.