Our business blogging study revealed that the best content marketers source 24% of their blog posts from external contributors, and 56% of externally sourced blog posts are from non-paid, guest bloggers. Guest blogs are beneficial for both the guest author and the site on which the article is posted. For the guest blogger, writing a guest post provides the opportunity to build their audience and gain visibility. The website publishing the guest blog post is able to save time and provide their audience with new content. In this article, Eric Enge provides the first steps to building a content marketing strategy, including guest blogging.
Content marketing can help build your visibility in many ways. The basic concept is to create content that people are going to want to share with others (via social media and other means).”
To learn more about establishing a content marketing strategy, read Enge’s full article. In addition, take a look at our eBook, Business Blogging Secrets Revealed to learn more about guest blogging.
Read original article at Search Engine Land…