According to a recent content marketing study, 82% of marketers curate content. It is clear that curation is important, but it is not always an easy task. The quality of available content to curate often depends on the industry. This is not to say that there are not some great posts out there; they are just waiting to be discovered. This article, by Nuno Figueiredo, explains what good content looks like, ways to find it, and how to share it. Believe it or not, your audience cares about other things besides your brand.
If a brand wants to do a good content marketing, they have, first of all, to know very well their audience and know what they want. You can’t talk about your brand all day or others will get bored to death.”
If you have lost all hope in finding good content, this article is sure to lift your spirits! For more information about how to curate good content, take a look at our eBook, 5 Simple Steps to Becoming a Content Curation Rockstar
Read original article at Business 2 Community…