Here’s How to Determine if Your Content Marketing Will Succeed

As marketers, we always want to see how well our strategies are performing and where we should focus most of our attention moving forward. One of the many arguments against content marketing is that ROI is difficult to understand. However, there are several crucial metrics to help marketers measure the success of their content marketing strategy. In this piece, Kevin Jordan explains ten ways to tell your content marketing efforts are paying off. One metric? Website traffic.

Let’s start with the most obvious metric—traffic to your website. Regardless of what type of content you are producing (podcasts, videos, articles, books, etc.) it would be hard to call your effort an unqualified success if it didn’t result in an increase in traffic to your website.”

Wondering if your content marketing is successful? Take a look at the rest of this article to find out. For a more extensive list of metrics and tactics that will surely take your efforts to the next level, download our eBook, The Comprehensive Guide to Content Marketing Analytics & Metrics

Read original article at Small business marketing consulting…