Gold Medal for Content Curation

Valeria Maltoni, the Conversation Agent, explains how content curation is helping brands win the gold when it comes to content marketing. The benefits of curation Valeria writes about include filtering content so that readers have a stream of focused and high quality information and how

Seeing what’s out there helps you find gaps in demand — it is much easier to build on existing ideas, plus we do it naturally, than to start from a blank screen.

These are excellent insights on how curation can build credibility for brands and help marketers put their best foot forward when it comes to providing thought provoking content. Curation can be a great asset to set the tone of focus and conversation for your audience. 

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