71% of marketers will increase their investment in content marketing in the coming year according to Curata’s recent Content Marketing Tactics Planner. However, many companies, especially the larger ones, struggle with how to scale their content marketing efforts beyond the digital marketing or blogging team. Heidi Cohen does a nice job in this CMI post of providing three tips for marketers to get started content marketing:
- Rethink content across your organization.
- Create a few pieces of really ‘break-through’ content.
- Distribute your existing content more effectively.”
The first tip is most important for larger organizations who may have 100s or even 1000s of product, solution and industry marketers across their company creating content that rarely makes it into the new channels managed by their digital marketing teams. Learn more through the below link to Heidi’s post, or check out Curata’s Content Marketing Pyramid for a good framework to best leverage your own content.
Read original article at contentmarketinginstitute.com…