One of the biggest challenges content marketers face is ensuring readers come back for
Although many B2B marketers are producing content, a recent report issued by Laura Ramos
It is widely known that content marketers should be marketing their content on various
With the best-in-class marketing mix at 65% created content and 25% curated content, marketers
Pawan Deshpande is the founder and CEO of Curata. Pawan is responsible for the company's vision, management and advanced development initiatives. His work at Curata has been recognized through the 2010 Boston Business Journal's 40 under 40 Award, and through the Massachusetts Technology Leadership Council's 2012 Sales & Marketing Technology of the Year Award. Pawan has held software engineering positions at Microsoft, Google and other startups where he was awarded patents in social networking and machine transliteration areas. See Pawan Deshpande's full bio.