Just like account based marketing, influencer marketing is one of the hottest fields in
A sound content marketing strategy requires owned, earned and paid media coverage, but earned
Content curation has moved from a ‘nice to have’ part of content marketing, to
Content marketers are writers at heart, not designers or illustrators, which may be why
Pawan Deshpande is the founder and CEO of Curata. Pawan is responsible for the company's vision, management and advanced development initiatives. His work at Curata has been recognized through the 2010 Boston Business Journal's 40 under 40 Award, and through the Massachusetts Technology Leadership Council's 2012 Sales & Marketing Technology of the Year Award. Pawan has held software engineering positions at Microsoft, Google and other startups where he was awarded patents in social networking and machine transliteration areas. See Pawan Deshpande's full bio.