When content marketing is brought up, minds tend to immediately think of creating the
Content marketing is necessarily becoming more sophisticated as customers become more exposed to it.
TopRank’s Caitlin Burgess shares best practices for identifying, managing, engaging, and activating your social
A brand is one of the most valuable assets a marketer has. The impression
Pawan Deshpande is the founder and CEO of Curata. Pawan is responsible for the company's vision, management and advanced development initiatives. His work at Curata has been recognized through the 2010 Boston Business Journal's 40 under 40 Award, and through the Massachusetts Technology Leadership Council's 2012 Sales & Marketing Technology of the Year Award. Pawan has held software engineering positions at Microsoft, Google and other startups where he was awarded patents in social networking and machine transliteration areas. See Pawan Deshpande's full bio.