The top concerns of B2B marketers right now are: creating enough content, and lack of budget, according to the latest data from Content Marketing Institute and MarketingProfs. As Nick Westergaard relates, "the struggle is real for marketers everywhere!"
Instead of getting frustrated, Westergaard advises content marketers to get scrappy and embrace having to do more with less.
He's come up with four tips and tricks that epitomize the scrappy mindset required for effective content marketing. Rather than burn out trying desperately to always come up with fresh original content, these hacks can comfortably ensure a steady stream of high ...