Finding and sharing the best content that the Internet has to offer for your audience is a great way to build thought leadership and drive traffic. Superstar marketers do this all the time by means of content curation. A key component of curation is identifying the ideal topics to curate that will most engage your audience and support your own content marketing strategy.
Evaluate these three interrelated factors to ensure that you are focused on the ideal topics:
- Competitive Environment
- Content Landscape
- Audience Interest
See the full description of each of these factors at the link below as published on the MarketingProfs blog, or check out this 80+ page eBook for how to deploy your own curation strategy as part of content marketing efforts.
Read original article at MarketingProfs…