Feeding the Sustainable Content Beast

Introducing a new marketing strategy into the mix can be a challenge. Content curation is no different. This article discusses how to introduce curaiton into your marketing mix and build a sustainable way to curate content. The author, Alan Rosenblatt, mentions that “the secret sauce is to package the content you are sharing (yours or others) in a way that intrigues people.” I agree. The best part about content curation is being able to provide commentary on why you feel this article is relevant.

You’ve got to write a catchy caption for that picture, a compelling call to action for that legislative story, and a persuasive fundraising appeal for that disaster.

In the quote above, Alan discusses ways to catch your readers attention. What’s your best curation tip? Please share in the comments below.


Read original article at Social Media Today…