BraveNewTalent is an online community destination for enterprise level folks looking to make connections and learn from other within their industry. They are currently using curated content to help keep a healthy stream of relevant content flowing into each of the discussions.  Here’s an interview describing how communities can be build starting with curation.

Read original article at curata.com…

Pawan Deshpande of Curata publishes a comprehensive guide of 77 content marketing tools organized by the need they solve for marketers who are use content as a part of their strategy.

Read original article at curata.com…

In recent weeks, there are have been two near identical high profile acquisitions by search titans Yahoo and Google for news summarization apps.  In late March, Yahoo snapped up Summly, a news summarization app for a cool $30M from a 17-year-old founder using licensed technology from SRI International.  Almost exactly a month later, Google mirrored that acquisition with one of its own of Wavii.  This article explains why those acquisitions happened and what they mean for marketers.

Read original article at curata.com…

There has been much buzz in the past few days about Google’s acquisition of Wavii for about $30M.  Just a month prior, many were upset by another announcement from Google that they are killing Google Reader as of July 1st. Upon closer inspection of Wavii, there are a lot of functional similarities between the Wavii and Google Reader. Here’s a deeper look at what some of Google’s plans may be for Wavii.

Read original article at curata.com…

When it comes to curated content, there are two predominant models for utilizing third party content: unlicensed content, and licensed content.  As you contemplate your curation strategy, it’s worth understanding the pro’s and con’s of each. Here’s a quick overview on each, and how to think about which is right for you.

Read original article at curata.com…

On the heels of Yahoo’s acquisition of news summarization startup, Summly, there are now talks of Yahoo acquiring Tumblr. 

Yahoo CEO Marissa Mayer is said to be closing in on a $1 billion acquisition deal with David Karp, the CEO of New York-based Tumblr.

This time though the deal will not be for $30M, but rather $1B.  Though Tumblr can be used for posting original content, it’s often used for curating images and text abstracts from third-party sources.  Does this new acquisition hint at bigger plans for Yahoo to incorporate curation into their offerings?  After all, Yahoo started as a curated directory of links to begin with.

Read original article at mashable.com…

Byline post by Pawan Deshpande discussing the content pyramid. The different levels are defined by what the goals are for the content. The article also dives into how to move through the levels, creating or curating content to achieve maximum benefits.

For that we turn to the Content Marketing Pyramid, a framework for mixing short, low-effort content with longer, more time-intensive content.

Read original article at cmswire.com…

LinkedIn following on its new vision to become the place for content for professionals, announced the launch of “channels”, a new feature within LinkedIn Today:

Channels bring together curated content around general subjects like technology, marketing strategies, retail and healthcare — 20 in all, with more getting added soon — with each one combining popular posts from news sources with those from selected people deemed influential (LinkedIn’s list of “influencers”) in the given topic.

The feature bubbles up content not through expert or internal curation, but rather through social curation by monitoring content shared by experts in those specific topic areas.  It will be interesting to see how this plays in with the recent Pulse acquisition.

Read original article at TechCrunch…

Investor Business Daily recommends some best practices on how to get the most on big piles of data for executive insight:

Intellectual assets set firms apart from the crowd. To maximize the corporate brain trust, take a thorough approach to managing overflowing data streams.

The article puts forth several guidelines including going deep, mining the minutiae, linking silos, curating, increasing your research, discriminating, and gaining expert appeal to 

Read original article at Business News…

Google’s Matt Cutts hints at which fresh content gets ranked highest in their search results, and why that happens:

There are some queries that deserve freshness (QDF), [but] there are some queries that are better served by evergreen content that’s been around for a long time.

In other words, based on the query string Google will decide whether its worth showing more fresh content or more evergreen content.  Content curators often rank well for fresh content because they are curating on a regular basis, unlike their peers who are creating all the content manually. To optimize for search though, content curators should retitle content and write abstracts that cater to queries that favor freshers content versus evergreen content.  Such queries would include event, time sensitive and transient queries that have spikes in search volume, unlike queries that always have a decent but stable search volume over a long period of time.

Read original article at brafton.com…