Recently there has been a lot of chatter after ComputerWorld dug up and analyzed Google’s recently published patent about their Google News ranking algorithms. Though the patent can effectively protect Google’s intellectual property from competitive news aggregation sites, the patent also exposes the underlying algorithms behind the ranking of their popular news site. While Google’s competitors should stay away from the patent to avoid infringement, marketers can learn a lot in terms of how they create, curate and compose content to better rank in Google News.

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3. You’ll be able to easily automate the publishing of content and monitor its performance. Already managing blogs & social media? Opentopic makes it very easy to find engaging content and to schedule, publish or automate its delivery to any of your channels.smeble The biggest challenge for most companies using content marketing is having the resources and the time to publish more content more regularly. 1. You’ll easily find lots of interesting content to publish on social media. 2. You save t

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Creating content can be time consuming but this blog post provides a variety of ways to ensure that time is well spent. Just like the Oreo Superbowl campaign, having the right content, at the right place at the right time can pay-off big time.

Does your content take advantage of current trends and relevant news stories?

Read original article at contentmarketinginstitute.com…

Great perspective on content curation that gets beyond the usual why you should do content curation type articles.  Here the author goes a step further and explains that most companies don’t curate well:

Curating content in a smart way that will actually help drive your business goals takes putting in actual time and effort to find really great, really useful content that is going to fit in with your original content seamlessly, without distracting your readers and pushing them to another company’s solutions.

He says that most content curation confuses readers rather than helping reader’s find high quality content which goes against the exact role and value add of a curator.

Read original article at Stunt & Gimmick’s…

Dana Lookado publishes notes from the panel on content curation at SMX Advanced 2013: Getting Curation Right.  The panel is full of short tips on the basics of content curation.  In particular they include a good example of retitling content as a curator for a more sensational and interesting take.

Read original article at BruceClay…

The Altimeter Group interviewed 130 social strategists at companies including Dell, IBM, GE, and Curata, over half of those surveyed said that content marketing was the top go-to-market priority for 2013. However, Altimeter concludes that many struggle with content marketing because they have not built an organization internally to support a sustainable content marketing strategy.

Read original article at curata.com…

There are only six ways to build a sustainable content marketing strategy that can be executed upon on a regularly basis including outsourcing, crowd-sourcing, and of course curating content among other options.  This article walks you through each method and the advantages and disadvantages of each so you can choose which way is best for you.

Read original article at curata.com…

Ben Straley of Search Engine Watch covers the growth of content marketing.  In the article, he advocates not just for publishing content, but being smart about it through telling stories that connect with the audience.  In particular, he recommends curation as a means of building a sustainable, recurring strategy:

Once content marketers have a firm understanding of your target audience and technology in place to measure against it, the challenge is to figure out what kinds of content to create or curate to reach that audience on recurring and engaging basis at scale.

In the end, Ben reinforces what many content marketing practitioners have heard before: publish exemplary content, and distribute that content to where your audience is, not where you want them to be.

Read original article at searchenginewatch.com…

Moz extensively covers how to combat copyright infringement claims by citing fair-use law in the event of a content takedown notice:

Now let’s imagine that you get an accusatory email from the owner of one of the websites that you quoted on your site. What now? … 

Do you remain silent and call their bluff? Or do you reply with a professional, articulate email about why you can lawfully use the quoted material?

This guide is a must read for content curators in particular because curation fundamentally is based on third party content.

Read original article at moz.com…

HubSpot writes about some of the complexities about fair use and copyright online these days, particular when it comes to images.  In the article, they narrate a recent incident where they used an image marked with a Creative Commons license only to find out that the image was actually had royalties associated.

Consider the history of the music industry and piracy on the web. A stock photography site that comes up with the image-borrowing equivalent of Pandora and Spotify could have something pretty amazing up its sleeves. 

The author then hits at better safeguards for preventing such incidents but stops short of making a recommendation on what the solution actually is. 

Read original article at Internet Marketing Blog…