With 71 percent of organizations increasing spend on content marketing this year, it’s becoming increasingly difficult to cut through the noise of the online publishing industry and ensure that content is effective. Arnie Kuenn provides content marketers with tips and tactics from experts on how to optimize your content strategy.
Alan Bleiweiss, SEO expert:
At this point, I’m a broken record in regard to the top tip for optimizing content: QUART. Everything you do for SEO needs to be held up against the QUART test: Quality, Uniqueness, Authority, Relevance, Trust.
Content you publish for reader’s must pertain to their interests and aim to answer their questions. Before creating a content strategy, reach out to readers and get an understanding for the type of content that would best support their goals. For more insights on how to optimize content, check out what the rest of the experts had to say.
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