Steve Rosenbaum

About Steve Rosenbaum

I was a magician in high school, and I always loved the back and forth with the audience. The feedback. When I started working in the media, I found the whole 'one way' thing kind of hollow. I wanted applause if we did well and I wanted rotten fruit if the audience didn't like a documentary or program we produced.

At the first chance I got, I invented a TV series that gave the audience a chance to do more than watch -- but actually participate. It was called MTV UNfiltered, and if you haven't checked it out, you can find it here.

Along the way, I've made a ton of films, documentaries, and web projects for partners including HBO, Discovery, A&E, MSNBC, and CNN. I've also directed a number of feature documentaries, including a film I'm very proud of "7 Days in September" about how New York was affected by the attacks on the World Trade Center.

Magnify.net is the incarnation of the way I see the media world evolving. Increasingly, the power is in the hands of the audience. The audience engages, shares, ranks, and validates. I always imagined Magnify.net as a platform that would engage, embrace, and facilitate media creating, sharing, and collective knowledge. I'm passionate about the sounds and pictures that real people create, and excited to help create order from chaos.

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Quotes

1. “ It is possible to have Magnify put videos on your site without human interaction, but we do not recommend that. ”

   In Curated video: A winning formula?

2. “ Once a video through Magnify is brought to your page, everywhere it goes from there, all that traffic comes back to you. ”

   In Curated video: A winning formula?

3. “ If you're "Industrial Bedsprings Weekly," there are videos that every one of the suppliers and manufacturers in that industry have made that are sitting somewhere on a server, waiting to be aggregated. "The ABM has a very narrow, long tail, Rosenbaum says. ”

   In Curated video: A winning formula?

4. “ Curation is the new role of media professionals. ”

   In #Curation Keeps Me Happy On Teh Interwebz: A nice Blog by Curation Station Team

1. Mentioned In 25 Articles

2. Curation. Can You Filter Free Content? @magnify Presentation from Affiliate Summit East 2010

   Explore Article slideshare.net (Aug 27 2010) Marketing

   Slideshare Presentation: Steve Rosenbaum's slides from Affiliate Summit East, 2010. Curation. How Does it Work? Successful Curators have ... (Read Full Article)
   

   Comment on Article Mentions:   Content Curation   Curation   Steve Rosenbaum

3. Jason Hirschhorn On MySpace, MTV, And What's Next (nws, Via)

   Explore Article Business Insider (Aug 18 2010) Science

   ...s something that a computer can never recreate of the human element and a human take on something.” Steve Rosenbaum is founder and CEO of Magnify.net, a NYC-based Web video startup. He has been building and growing ... (Read Full Article)
   

   Comment on Article Mentions:   Curation   Algorithmic Curation   MTV UNfiltered

4. @lisabarone: Curation. Can you Filter Free Content

   Explore Article outspokenmedia.com (Aug 17 2010) Social Media

   ...ur site expecting something. They’re expressing intent. People want your point of view according to Steve Rosenbaum. Curation. Can you Filter Free Content by Lisa Barone on 08/17/2010 · 9 comments | Internet Marke... (Read Full Article)
   

   Comment on Article Mentions:   Content Curation   Curation   New York Magazine

5. Curation at #SXSW 2011: We need your help for Crowd Sourced Submissions

   Explore Article Content Curation Marketing (Jul 2 2010) Social Media

   Last year at SXSW, Steve Rosenbaum of made waves about content curation by predicting that over the next year the “curator” will becom... (Read Full Article)
   

   Comment on Article Mentions:   Content Curation   Curation   Steve Rosenbaum

6. Here's What's Really Going On In Online Media Consumption. by Steve @Magnify. Great Analysis

   Explore Article Business Insider (Jun 29 2010) Marketing , Newspapers

   ... To ___________________________ Send Email Sent! You have successfully shared the post. | A A A * * Steve Rosenbaum, Magnify.net | Jun. 29, 2010, 11:53 AM | 186 | comment newspaper stacks See Also: Here's How Steve ... (Read Full Article)
   

   Comment on Article Mentions:   Curation   Blog   MTV UNfiltered

7. Guest Post: Joanna Hamblin @GoodNatureGirl: What is Content Curation and How Can it Help Shape Green Biz?

   Explore Article Content Curation Marketing (Jun 23 2010) Social Media

   ...to help synchronize a community (Christy Barksdale, PR 20/20), bring order to information overload (Steve Rosenbaum, Fast Company & Magnify.net), and is the key to building visibility, authority and value (Robin Goo... (Read Full Article)
   

   Comment on Article Mentions:   Pawan Deshpande   Content Curation   Curation

8. Magnify CEO Not Writing Off Mainstream Media Yet - @mediabistro: @PRNewser

   Explore Article mediabistro.com (Jun 16 2010) Marketing

   Comment "How will content curation impact PR?" - Taariq Lewis

   In a discussion between NewTeeVee blogger Ryan Lawler and Magnify CEO Steve Rosenbaum at Internet Week, it was established that content curation is king now. "'Content is king' is a dea... (Read Full Article)
   

   1 Comment Mentions:   Content Curation   Curation   Razorfish

9. Another Internet Week Comes To An End!

   Explore Article magnify.net (Jun 15 2010)

   ...o one can deny).Blip.tv party Photo courtesy of Matt Caldecutt Tech MeetUp Ryan Lawler interviews Steve Rosenbaum on "Content Creation vs. Content Curation" And lastely, The Webby Awards, where the Magnify street... (Read Full Article)
   

   Comment on Article Mentions:   Content Curation   Curation   Steve Rosenbaum

10. Content Is No Longer King: Curation Is King

    Explore Article Business Insider (Jun 15 2010) Social Media

    ... the new Aggregation Economy. It is an exciting time to be in content, and the best is yet to come. Steve Rosenbaum is founder and CEO of Magnify.net, a NYC-based Web video startup. He has been building and growing ... (Read Full Article)
    

    Comment on Article Mentions:   Content Curation   Curation   MTV UNfiltered

11. Curated video: A winning formula?

    Explore Article magnify.net (Apr 22 2010)

    ...usiness Media. A few key themes emerged from a phone interview I had with Magnify’s founder and CEO Steve Rosenbaum. Three sources of content First, unless you’re a broadcast or cable company whose business is cre... (Read Full Article)
    

    Comment on Article Mentions:   New York Magazine   New York   Steve Rosenbaum

12. #Curation Keeps Me Happy On Teh Interwebz: A nice Blog by Curation Station Team

    Explore Article Curation Station (Apr 21 2010) Social Media

    ...ation highlights and contextualizes the data in a way that adds value to your website’s content. As Steve Rosenbaum said, “Curation is the new role of media professionals.” curation keeps me happy on teh interwebz. ... (Read Full Article)
    

    Comment on Article Mentions:   Steve Rosenbaum   RSS   Curation Station

13. Content Curation: Bringing Order to Information Overload

    Explore Article Inbound Marketing Agency (Apr 8 2010) Marketing , Search , Social Media

    ...bel (@steverubel): The Digital Curator in Your Future HiveFire* (@hivefire): Content Curation eBook Steve Rosenbaum (@magnify): Can ‘Curation’ Save Media? There is a certain level of “intellectual snobbery” in exist... (Read Full Article)
    

    Comment on Article Mentions:   Robert Scoble   Paul Gillin   Mashable

14. A Wolff In Web Clothing: A Steve Rosenbaum interview with #Newser founder Michael Wolff

    Explore Article Business Insider (Mar 30 2010) Newspapers , Search

    ...________________________ Send Email Sent! You have successfully shared the post. | A A A * Buzz * * Steve Rosenbaum | Mar. 30, 2010, 12:29 PM | 32 | comment michael-wolff-tbi-sm.jpg For some, curation grew out of ne... (Read Full Article)
    

    Comment on Article Mentions:   MTV UNfiltered   New York Times   Steve Rosenbaum

15. Bob Garfield: Mad Prophet of Madison Avenue speaks on old media needs for curation

    Explore Article Business Insider (Mar 22 2010)

    ...ion Is Now Consumer-GeneratedCan 'Curation' Save Media? Bob Garfield: Mad Prophet of Madison Avenue Steve Rosenbaum | Mar. 22, 2010, 11:56 AM | 77 | comment Email | x Email Article From ___________________________ T... (Read Full Article)
    

    Comment on Article Mentions:   MTV UNfiltered   Steve Rosenbaum   Curation

16. Twitter insights from SXSW 2010 « Writing For Digital

    Explore Article Writing For Digital (Mar 18 2010) Social Media

    Steve Rosenbaum of the Huffington Post has already done the most comprehensive yet concise recap. All I want to do ... (Read Full Article)
    

    Comment on Article Mentions:   Huffington Post   Steve Rosenbaum   Social Media

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