Rohit Bhargava

About Rohit Bhargava

Rohit is a founding member of the pioneering 360 Digital Influence team at Ogilvy and the best selling author of Personality Not Included, an entertaining and useful guide to using your personality in marketing which is available in more than 50 countries around the world in 8 languages. He publishes the Influential Marketing blog, which AdAge Magazine rates among the top 50 marketing blogs in the world and was recently described by the Wall Street Journal as "intellectual and educational."

Rohit has been featured on the covers of MarketingChina and PRWeek magazines and contributed to Fast Company and dozens of other publications both online and offline. He has also been interviewed as a marketing expert on SkyNews, Fox, PBS and other regional radio and broadcast outlets around the world. Rohit currently teaches Global Communications at Georgetown University in Washington DC and was named one of the Most Influential South Asians In Media & Marketing for 2009. In addition, he is a popular and entertaining keynote speaker at business events around the world with recent keynote appearances in Singapore, London, Kiev, Toronto, Sydney, and Paris, as well as more than dozen large cities across the US in the past year.

In 2005, Rohit invented the concept of Social Media Optimization (SMO) on his blog, and is widely recognized across the marketing industry (and on Wikipedia) for this. Prior to this, Rohit led the interactive team at Leo Burnett Advertising Agency in Sydney, Australia where he lived for 5 years.  He holds dual citizenship with Australia and the US, and currently lives in Washington DC with his wife and two young sons, Rohan and Jaiden.

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Quotes

1. “ A Content Curator is someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online. ”

   In In Soviet Russia, Content Curates You

1. Mentioned In 11 Articles

2. Content Curation Wiki : In search of a Content Curation Definition

   Explore Article Content Curation Marketing (Jul 22 2010)

   Comment "A content curator collects the best of information and showcases it at a single place.In a sense, content curation is ..." - annepotter

   ...nt curation definitions from industry thought leaders including Paul Gillin, Joe Pullizi (Junta42), Rohit Bhargava, David Meerman Scott, Brian Solis and Aaron Strout among others. Out of all the definitions, tha... (Read Full Article)
   

   1 Comment Mentions:   Content Curation   Curation   Rohit Bhargava

3. The next trend in web content development is curation « StickyRice ...

   Explore Article StickyRice Marketing (Jul 13 2010) Marketing

   ...mation about the next big trend in web content development. What is content curation? According to Rohit Bhargava of Influential Marketing, “A Content Curator is someone who continually finds, groups, organizes an... (Read Full Article)
   

   Comment on Article Mentions:   Content Curation   Curation   Rohit Bhargava

4. In Soviet Russia, Content Curates You

   Explore Article Content Curation Marketing (Jul 9 2010)

   ...he Russian reversal.) To understand this, let’s look at what the role of a content curator is. As Rohit Bhargava wrote: “A Content Curator is someone who continually finds, groups, organizes and shares the best a... (Read Full Article)
   

   Comment on Article Mentions:   Curation   Rohit Bhargava   Pawan Deshpande

5. Brands as Content Curators | CMO.com talks about information overload and @HiveFire

   Explore Article CMO.com (Jul 6 2010) Marketing , Newspapers

   Comment "An excellent review of how brands are dealing with content overload." - Taariq Lewis

   ...authenticity from brands on what they are sponsoring and where information may be biased,” cautions Rohit Bhargava, senior vice president of Ogilvy 360 Digital Influence. “When brands underwrite content and blur th... (Read Full Article)
   

   1 Comment Mentions:   Pawan Deshpande   Seth Godin   Curation

6. Content Curation: Bringing Order to Information Overload

   Explore Article Inbound Marketing Agency (Apr 8 2010) Marketing , Search , Social Media

   ...ip? Are you currently implementing content curation as part of your content marketing strategy? ... Rohit Bhargava defines a content curator as someone who continually finds, groups, organizes and shares the best a... (Read Full Article)
   

   Comment on Article Mentions:   Robert Scoble   Paul Gillin   Mashable

7. Online Content Curation: The Key To Building Visibility, Authority by @robingood

   Explore Article Professional Online Publishing (Apr 1 2010) Marketing , Search , Social Media

   According to Rohit Bhargava, Senior Vice President of Strategy & Marketing for Ogilvy 360 Digital Influence, a content curator ... (Read Full Article)
   

   Comment on Article Mentions:   Robert Scoble   Pawan Deshpande   Taariq Lewis

8. 3 Reasons Pr & Communications Pros Need to Know Seo | Online ...

   Explore Article Extremesuccessonline.com (Feb 23 2010) Search , Social Media

   ...published online for search. Social Media Optimization or “SMO” is a term initially made popular by Rohit Bhargava and added on to by several others in the SEO world including TopRank. While many social networks li... (Read Full Article)
   

   Comment on Article Mentions:   Rohit Bhargava   SEO

9. Google can't do it all: a call for content curators

   Explore Article » Social Media Marketing News (Jan 12 2010) Marketing

   ...it of late about the concept of content curation, a term coined by marketing strategist and blogger Rohit Bhargava to describe the role of “someone who continually finds, groups, organizes and shares the ... Google... (Read Full Article)
   

   Comment on Article Mentions:   Rohit Bhargava   Content Curation   Curation

10. Curating the Web

    Explore Article Daily Writing Tips (Nov 22 2009) Marketing , Newspapers , Social Media

    ...y meaning I knew for curator was “a person who looks after a museum collection.” I don’t know if Rohit Bhargava coined the term, but his article “Manifesto For The Content Curator: The Next Big Social Media Job ... (Read Full Article)
    

    Comment on Article Mentions:   Rohit Bhargava   Scott Karp

11. Are we TraCCs?

    Explore Article TraLIS blog (Oct 1 2009) Marketing , Social Media

    ...stion What’s a Content Curator? http://www.davidleeking.com/ and in answer he quotes at length from Rohit Bhargava’s job description. Here is a piece from it: ‘Someone whose job it is not to create more content, bu... (Read Full Article)
    

    Comment on Article Mentions:   Anne Gentle   Rohit Bhargava   Content Curators

12. What's a Content Curator? | David Lee King

    Explore Article David Lee King (Sep 30 2009) Marketing , Social Media

    Rohit Bhargava, blogger at the Influential Marketing Blog and author of Personality Not Included: Why Companies Lo... (Read Full Article)
    

    Comment on Article Mentions:   Rohit Bhargava   Content Curators   David Lee King

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