As content marketers, we are able to calculate metrics such as consumption metrics, sharing metrics, lead metrics, and sales metrics. These calculations help us answer several important strategy questions. However, our own data is not the only kind of data that is useful for a marketer. We often come across third-party data that we would like to share with our audience. The problem is finding an engaging way to curate and share this information. It’s crucial to choose data that will lend itself to a blog post or infographic. Julia McCoy also argues that you should have a personal interest in the data:
Real interest towards the topic will create the emotional impact that will make your audience respond. This is one of the most important rules of successful idea curation – look for your passion rather than just another set of data to write about.”
Read the full article to learn more ways to transform data. To learn more ways to use curation, download our free eBook, The Ultimate Guide to Content Curation.
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