More and more brands are turning to curation as a way to provide more content for their readers, but intelligent brands are setting goals for that content.
If there’s no goal for how you curate content for your brand, and it’s not done in a meaningful way, your brand won’t feel authentic or believable. Content has to be relevant and provide an audience with a reason to watch, listen and learn.
The content you’re curating for readers must provide information aligned with your brand in order to provide applicable value. Thought leaders are curating relevant content for readers, as well as creating it. The combination of both tactics results in a strong content strategy.
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