Don’t Spray and Pray

With the best-in-class marketing mix at 65% created content and 25% curated content, marketers should not lose sight of social opportunities to share their curated content:

Content curation need not be a time consuming practice, but it should also not be based on a ‘spray and pray’ strategy. The content that a marketer curates may not be his or her own, but the ‘social content’ – meaning the messaging included when sharing this content, should be unique and provide value.”

Mark Lerner states that the use of blogs and social media are two main ways to provide value and create a community of content marketers. This type of content is what drives leads, thought leadership, and lessens the stress on your employees to constantly produce original content.

Read original article at Social Media Today…

For more information on the tactics of digital content marketing, you may be interested in reading
The 2014 Content Marketing Tactics Planner.